PRIMEGAMES offers an innovative answer to the growing need to exploit content across diverse media and is intended as a means of forging links between games developers on the one hand and producers and sales representatives from other media sectors on the other. While their products are still at an early stage of development, games developers will get the opportunity to present them to potential licensees, publishers and investors such as interested film and TV producers. At the same time, the coaching programme will enable the necessary transfer of know-how between the various market sectors.

 “From our experience, we know that by combining coaching with market exposure, we can go a long way towards uniting the various market segments, thereby contributing decisively to the successful development of cross-media formats,“ says Frank Stehling, managing director of PRIMEHOUSE GmbH